SPEC Media Group · Our Story

Built On
Passion.
Driven By
Results.

SPEC Media Group is more than a creative company. We're a business partner that understands what it takes to grow — because we've built something from the ground up ourselves.

Work With Us Our Services

Our Story

A Philadelphia Brand
Built From The Ground Up

SPEC Media Group was founded by E. Gabriel Lloyd, a Magna Cum Laude Business Marketing graduate from West Chester University with over five years of hands-on experience shooting, editing, and marketing for businesses across the Greater Philadelphia Area.

What started as a passion for photography and visual storytelling grew into a full-service creative and digital marketing company. Every project we take on is treated like it's our own brand on the line — because we know what it feels like to build something and need it to be represented the right way.

We work exclusively with businesses. That focus is intentional. B2B clients have different needs, different timelines, and different expectations than personal projects — and we've built SPEC around delivering at that level every time.

From a restaurant in Delaware County to a real estate agent in the Main Line, every client gets the same level of professionalism, preparation, and care that we'd want for our own brand.

What SPEC Stands For

SSpecialized

PPhotography

EEntertainment

CCommercial

SPEC Media

Creative production — video, photography, real estate walkthroughs, and event coverage for businesses that need high-quality visual content.

SPEC Marketing

Digital marketing — content management, caption writing, hashtag strategy, and social media scheduling so your brand stays active every month.

Background & Experience

The Person
Behind The Brand

Every shoot, every edit, every caption — backed by real education, real experience, and real passion for the craft.

🎓

B.S. Business Marketing

Magna Cum Laude graduate from West Chester University of Pennsylvania. Marketing-first thinking applied to every creative project.

Class of December 2025

📷

5+ Years Experience

Over five years of hands-on experience in freelance photography, videography, and digital marketing for businesses and events.

Since 2019

🎪

Event Coordination

Photographer and Assistant Event Coordinator at Souped Up Saturdays LLC — co-coordinating large-scale automotive events across the region.

Since 2019

⭐

Eagle Scout

Boy Scouts of America Eagle Scout — the highest rank in scouting. Built on leadership, accountability, and getting things done the right way.

2021

🎨

Adobe Creative Suite

Proficient in Premiere Pro, Lightroom, and Photoshop. Every video and photo is edited in-house to maintain full creative control and quality.

Canon R6 MK II

📍

Based In Philadelphia

Headquartered in Brookhaven, PA — serving clients throughout Delaware County, Chester County, Philadelphia, and the Greater Philadelphia Area.

Brookhaven, PA

🏢

B2B Focused

We work exclusively with businesses — restaurants, retail, real estate, events, and professional services. We understand what B2B clients need and deliver at that level.

Since Day One

What We Stand For

Our Core Values

These aren't just words on a page. They're the reason clients come back.

Professionalism First

We show up prepared, on time, and ready. Every client gets the same level of care and quality regardless of budget or project size. Your brand deserves to be represented well — and we take that seriously.

Results Over Aesthetics

We're not just making things look good — we're making things that work. Every video and photo we produce is built around a clear objective, a target audience, and a distribution strategy. Pretty isn't enough.

Transparency Always

Clear pricing. Clear timelines. Clear communication. You'll always know what you're getting, what it costs, and when to expect it. No surprises, no confusion, no runaround.

Built OnPassion.Driven ByResults.

A Philadelphia BrandBuilt From The Ground Up